Why Us

THE AFFINITY DIFFERENCE

 

At Affinity Diamonds, we don’t sell, we teach. We empower our clients with all the tools they need to choose the most beautiful diamond possible.

 

At your first visit to the Affinity Diamonds Sydney showroom you will meet with one of our master experts go through diamond selection and learn about the Four C’s. At this initial meeting you will begin to discuss ring designs however it is at the next meeting that your creativity will be required. Sketches, photos, magazine clippings or printouts of any ideas you have, will add value at this meeting. One of our designers will come up with a detailed sketch of your bespoke design.

 

It is also at this time that we will look through a shortlist of diamonds that meet your tighter specifications.

 

On your next visit you will be able to check the ring mid-way through the production process to ensure the design is on the right track, before the final visit. This is when you will see the finished piece which we will have accessed with an independent valuer.

 

Our expertise, combined with your ideas and imagination will ensure that your ring is a unique, precious piece to last a lifetime.

 

 

THE ENGAGEMENT RING

 

It’s all about the rock – the engagement ring that is. Whether it’s going to be a surprise, or you pick out the ring together, this will be the most significant piece of jewellery you ever give or receive. So it’s best to get it right the first time!

 

Engagement rings have been used to signify betrothal for hundreds of years. It expresses love, fidelity, promise and is an extension of the wearer’s personality.

 

Being the hardest naturally-occurring mineral, diamonds are the obvious choice for an engagement ring, both symbolically and practically. In symbolic terms, the diamond is almost impossible to destroy – it acts as an emblem for the strength of the relationship. In practical terms, a diamond is simply the best choice for a ring that will be worn every day. It is almost impossible to chip, is resistant to heat, chemicals and the general wear and tear of everyday life. A diamond well cared-for will look as good in 50 years time as the day it was first worn.

 

At Affinity Diamonds, our diamond experts and master jewellers will work with you to craft the perfect diamond engagement rings. We can create an individual design in our Sydney showroom, or hand-make a ring which you may already have in mind. Working with Platinum, 18karat white gold, yellow gold or rose gold, we ensure the finest details are prefect so that your diamond engagement ring is exactly to your specifications. It will look incredible and fit exactly as a bespoke ring should.

 

 

ETHICALLY SOURCED DIAMONDS

 

Almost 50% of the world’s diamonds originate from mines on the African continent, with other significant deposits found in Russia, Australia, Canada and Brazil. There has been a great deal of controversy in recent years over the trade in conflict diamonds from mines controlled by revolutionary groups and companies employing child labour in African countries. While some global diamond corporations and suppliers continue to support this trade, at Affinity, we guarantee all diamonds to be conflict free, and sourced from strictly controlled locations through nations that are signatory to the United Nations Kimberly Process